Things They Don’t Teach You at Business School – #3: Fancy Pitches, Empty Accounts
- Connie Barrientos-Carey

- Nov 2
- 1 min read

You don’t need a pitch deck. You need a paying customer.
Business schools and startup circles glorify the pitch deck — that perfect set of slides meant to “wow” investors.
But here’s the truth: you can’t pitch your way out of a bad business model.
You don’t need to raise capital to look successful. You need to solve a problem so well that people are willing to pay you for it.
And here’s a simple trick: start with your own problem.
Because if it frustrates you, chances are others are going through the same thing — and that’s where opportunity lives.
Real businesses are built on pain points, not PowerPoint.
Too many founders spend months perfecting their pitch decks, practicing in front of mirrors, and memorizing buzzwords. Yet they still have empty accounts and no paying clients.
Meanwhile, the entrepreneur who quietly builds something useful, sells it to one customer, then another, and learns from each iteration — that’s the one building something real.
And if you’ve ever joined startup events or funding competitions, you’ll notice something: investors don’t just ask for your idea — they ask for your MRR (Monthly Recurring Revenue). Translation: “Are people actually paying you?”
Because at the end of the day, a 20-slide deck doesn’t impress anyone.
A paid invoice does.
You don’t need validation from judges or VCs — you need validation from the market.
So before chasing investors, chase customers.
Prove your model. Build your base.
The capital will come when you’re already worth investing in.





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